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THE ANTI-FEST

Style

Mar 30, 2016

After dipping our toes in what seems to be the pre-game of festival season at SXSW and Ultra, we realized it’s time to get serious about our very own line-ups – our fashion set-lists, if you will. Firstly, a disclaimer à la THE Penny Lane: WE ARE HERE BECAUSE OF THE MUSIC.

Let’s debunk the flower crown BS associated with what has been dubbed, “festival fashion.” Festival dressing is not about mass-market brand partnerships or $350 ripped tees with contrived hashtags on them, it’s about representing your spirit through some dope duds you can dance in. The goal is simple – to feel like ourselves and dress cool AF during a time when we actually get to be in the moment and allow music to consume us.

Whether kicking off the summer early at Coachella or raging until sunrise at Electric Daisy Carnival, we’ve got some new ideas on how to keep it fashionably real while rocking out. Check out the what, when, wear below:

Coachella

When: April 15 – 17, April 22 – 24
Where: Indio, CA
Vibe: Frat party you never thought you’d participate in, but once you got there, it rocked, and so did the music — big time (arguably the best). This year, think street easy separates and blue jean babies in leu of ditzy florals and crochet nonsense.

Sasquatch! Music Festival

When: May 27 – 30
Where: George, WA
Vibe: A menagerie of your fave artists of the moment and some recent discoveries wilin’ out on the edge of a magical cliff. Here, we’re channeling Stevie Knicks and Rihanna rolled into one. BOOM! Mind blown.

Electric Daisy Carnival

When & Where: Mexico City, Feb 27 – 28; Las Vegas, June 17 – 19; UK, July 9; Tokyo, July 2016
Vibe: All of the lights. If you’re signing up for this fest, go all in or don’t go at all. Whip out the neon, but keep it Stefani-inspired, not dance recital shamefulness circa 1995.

Governors Ball

When: June 3 – 5
Where: New York, NY
Vibe: This is New York City, B*tch (technically Randall’s Island, but you get the idea). We wear backpacks and black leather baseball hats. We don’t have time to overthink our outfits, we just ARE. We wear Givenchy in the rain with sunnies picked up from a bodega. Chloë Sevigny.

Bonnaroo

When: June 9 – 12
Where: Manchester, TN
Vibe: Oh but they’re weird and they’re wonderful… Now is the time to kill it with accessories, such as… Saint Laurent glitter boots (minus the Saint Laurent unless you’re Beyoncé since they’ll most likely get destroyed).

Warped Tour

When: June 24- August 13
Where: Throughout North America
Vibe: Courtney Love.

Lollapalooza

When: July 28 – 31
Where: Chicago, IL
Vibe: All good things. The laid back mid-westerner in all of us comes out to play amongst this consistent star studded line-up. Think band tees and vintage Levi’s — easy.

Austin City Limits

When: September 30 – October 2, October 7 – 9
Where: Austin, TX
Vibe: A little bit country, a little bit rock ‘n roll, all mixed in with some Brooklyn vibes. The perfect pair of cowboy-ish boots required.