TASTEMAKER: Lexie Lombard
Nov 12, 2020
Meet Lexie Lombard.
She does it all! A fashion queen, creative artist and lifestyle vlogger, this YouTuber rose to fame through her inspirational and unique outfit videos. How fetch!
Lexie’s been filming videos and making content since she was in high school and she now has over 400k subscribers on the platform. Follow Lexie on her channel as the style icon shares what it’s like to be living in NYC!
Check out our interview with Lexie below:
What was the initial reaction when you started your channel at 14, growing up in Virginia?
For a couple years, I kept it between close friends and family. In 10th grade, I missed a day of school to go to a convention in New York. One of my teachers asked if anyone knew where I was and my friend blasted, “she’s at a convention in Manhattan for her YouTube channel.” I had no idea. When I came back to school the following Monday, I was bombarded with questions. Some teachers loved it. Some students admitted to knowing already. There was very little criticism, I was lucky- just so many questions.
What made you decide to start the channel?
I had watched makeup videos in my own time and decided I wanted to give it a shot. I was already posting YouTube videos with my friends, so I was comfortable in front of the camera and the platform.
From “Alone in New York City” to now, how has your mindset surrounding COVID-19 changed?
New York was DESOLATE during the beginning of that series. I saw the worst of it with my own eyes. It was a scene. I paid $15.99 for a single mask (and that was a deal). My pharmacist handed me my medication by sticking his arm out the door. I was passing pop up funerals. Now, things in the city look about normal again (except masks of course) which is kind of frustrating because we’re seeing a spike in cases, but now we have to resist the temptations of the normality we were re-accustoming to.
Even though you were “Alone in NYC” due to COVID, how did you stay up and active within your community?
The 7 o’clock cheer! Every evening, neighbors all over the city would lean out their windows or stand on their fire escapes and cheer as loud as we could. People would bang spoons on pots and pans. Some would whistle. Others would clap. As someone who was alone, it was the one part of the day I could look forward to for community and consistency.
You do it all from hosting to original content to graphic design. How do you manage expectations for yourself day to day?
Lists, google cal, matcha, and a little prayer.
Even though you’re going to school for graphic design, was hosting ever something you saw yourself doing full time?
When I was in high school, I wanted to be a TV News Broadcaster, so it’s not completely out of the realm.
Your segment ‘What High Schoolers are ACTUALLY Wearing’ really took off. In high school what were you wearing?
For my town, I was a fashion forward girlie low-key. I was very into the bohemian trend, I wore a lot of Free People. I also got into thrifting around this time.
How has your own personal style developed over the years and what had an impact on it?
I always felt confident wearing wild prints, silhouettes, and colors, but I use to hide anything that showed my figure, and that is no longer the case.
If you had the power to bring back one fashion trend what would it be?
School girl prep! I wished this years ago, and it’s back! My wish came true :)
How much of an influence is social media on your day-to-day life?
I post more than I lurk, but it definitely plays a role in each day. Even though it’s part of the job, I don’t think I’m on it more than any other 24 year old.
What is the best piece of advice you’ve ever received?
I recently watched a TikTok of a girl saying “when your man does something and asks ‘are you mad?’ say, ‘no I’m not mad, just less interested.’”
Who or what has made the biggest impact on your career?
My therapist (lol not kidding at all). I was in a place so dark only a professional could help me get out. If it weren’t for her, I don’t think I would be doing well right now; therefore, not in a place to even pursue a career.
- Photography John Parvin