#POPULARPLAY: FRIENDS OF CLAY
Sep 24, 2020
Debut singles are one of the most defining moments in an artist’s career. Emerging LA indie-rock artist Friends of Clay has raised the standard of premiere singles with “What Percent are Monsters”. The singer-songwriter, multi-instrumentalist, and producer extraordinaire is introducing his sound of the world through the creative outlet of Claymation. Much like the accompanying video, the single is meant to open a discussion on the mental turmoil one experiences as a navigate loss.
Inspired by the Beatles, red hot chili peppers, and David Bowie – Friends of Clay a.k.a. Clay Priskorn, is the modern-day hybrid of dynamic visual storytelling paired with an indie, alternative, and classic rock sound. The musical powerhouse talked with Popular TV to discuss his debut track and to discuss his upcoming releases.
1. Congratulations on your debut single “What Percent Are Monsters”. What is it about this particular song that you felt best represented you to be your leading single?
“Monsters” was the leading single because the music itself is true to the vibe of Friends of Clay. It was also the first Claymation video I made for the project, so you’ll be able to see the progression of the world as more content comes out.
2. The music video for the song beautifully captures the message behind the words. Where did the idea for the video come from?
I toyed with a few different ideas in terms of visuals for this song and the project as a whole. As I started to develop the characters it became a clear fit for the style and aesthetic. The “What Percent Are Monsters” video was produced while I was isolated during COVID, so that definitely played a role in the isolation of the lead character.
3. Using “clay-mation’ during the video puts a unique stamp on you as an artist. Throughout your journey will we see the same style of art and characters used?
Yes, definitely. All of my upcoming releases have a claymation element. I’ve found that it’s a great way to tell stories and dive into the message of each song. I’m really excited for the upcoming “Growing Up” video that drops on October 2nd because the storyline of the song is virtually a script for the video, more so probably than any of my other work so far. You’ll notice the lyrics have a direct impact on the storyline of the visuals.
4. Who are the “Friends of Clay”?
Each character in the videos, and the fans of course! As I drop more material more characters will be introduced to the world. There will be new Friends of Clay with each release! I can’t forget the talented creatives I’m surrounded by who inspire me to run with my vision either. They’re definitely Friends of Clay as well.
5. How has living in LA shaped your idea of an artist and your development of sound?
Growing up and living in LA has shown me how important it is to differentiate yourself and be true to your creativity. I’ve been blessed to be around so many talented people that I’ve always searched for ways to be myself. I have peers that make all types of music, from rap to jazz to pop. I’ve always taken my favorite elements from each and implemented the style into my music.
6. Was there a pivotal moment that made you decide to pursue music?
I had my first guitar lesson at age 10. I sat there with a Fender strat and learned Purple Haze by Jimi Hendrix. I felt like I was as cool as Jimi. That moment was the end for me! I had the distinct thought “this is what I’m doing forever”.
7. You named your biggest inspirations as The Beatles, Red Hot Chili Peppers and David Bowie. What about those artists inspire you?
Firstly it’s the songwriting. They all have songs that you just can’t get out of your head. Each time a Beatles, Chili Peppers, or Bowie song comes on you know exactly who it is. They’re all also unapologetically themselves. They never played into trends or what was in style at the time, they created their own trend.
8. What message or idea do you want people to takeaway from your music?
I want people to feel the music and the message behind it. I’m stoked to be able to put my personal stamp on these releases and I hope people can relate. The themes and visuals of each song dive deep into things that affect us all throughout life. Some of my favorite feedback I get on my music is when someone says it’s helped them through a tough time.
9. What is something most people don’t know about you?
I play basketball all the time and I’m a huge LA Lakers fan
10. Can you tell us about any upcoming projects?
“Growing Up” drops October 2nd and “Livin Time” drops November 6! We have a ton of claymation and live content coming along with those. Can’t wait to share what’s next with the world.