#PopularPlay: Yves Paquet
Jul 25, 2020
Belgian artist and songwriter Yves Paquet returns with a whole new sound and the release of his new single “25-28“ on July 16th, along with a distinct music video. The song was produced by London-based producer Ant Whiting (MIA, John Newman, Ella Eyre, Becky Hill, and more recently Blanche).
Yves Paquet has kept a low profile since unleashing his German infused hit “UFO” with The Subs late 2018. He’s been experimenting with new soundscapes since, listening to 80s-90s music (The Police, Genesis, Semisonic, New Radicals …) and finding his own artistic identity. “I had to hold still for a moment and really feel what kind of music I wanted to write” the Brazil-born artist says. “I went back to the albums that I’ve heard in my father’s room and mixed those sounds with my love for pop music.”
“25-28” is the first new music by Yves Paquet in 2020 and marks the introduction to his own unique sound, over a year in the making: an organic sound inspired by, but at the same time reinventing, 90s alternative pop.
“She wasn’t ready for the love that I gave”, Yves croons on “25-28” over Ant Whiting’s airy production. Regarding the lyrics, he explains: “I grew up in a village on the countryside, like many villages in Belgium. The song is kind of a Mrs. Robinson story about how (mostly) your first summer fling in your small home town or village isn’t the big love of your life. It’s not the end of the world but at that time it feels like that. I wanted to capture the sound of a summer in my youth.”
“25-28” is a bonafide summer song with hooks aplenty.
The video, directed by French visual artist and motion designer Jules Guérin, sets Yves in a dreamy summer vibes aesthetic, traveling through landscapes of colors, shapes and textures.
1. Tell us about your new single “25-28.” What does the name mean?
It’s about being in your 20s, it’s about love in your end 20s and how that feel like the end of the summer kinda metaphorical, definitely a free, loose fun song.
2. You grew up in Brazil but are also Belgian, how has influences from your multiple identities fed into your music?
I grew up in the german speaking part of Belgium so I’m soaked in the german culture as well. Sometimes I feel like I don’t belong anywhere a 100% but at the same time it gives an angle, a viewpoint on different cultures and music that reflects in the diversity of my music. I’ve put it all through a blender and out comes a colorful juice.
3. The music video for your single is breathtaking! How did you come up with the concept and how long did it take to execute?
I wanted something that looks all over the place in a good way, colorful explosion of forms and ideas with a certain flow to it, one statue in the video even gives a hint to the album title.
4. What do you hope fans take away from your music?
That every vision, your own unique vision of music counts and you can create your own frame where you fit in.
5. If you could create a soundtrack to your life, what would be the defining song of this period of your life?
Tears For Fears – Ordinary World
6. What does your creative process look like, how do you stay creative and motivated?
I think it’s important to listen to your inner voice and let it speak freely into your songwriting. Listen to a lot of music in different genres.
7. You have worked with many artists such as Alok and The Subs, who is a collaborator you want to work with in the future?
I would love to work with Kings of Convenience, do a song with awesome harmonies.
8. What does “Popular” mean to you?
It’s something or someone that many people seem to feel especially connected to during a certain time, it’s something you feel you know but it’s an awesome version of that.
Keep up with Yves @yvespaquetmusic on all platforms!
- Photographer Zeb Coune