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Video Premiere: The Britanys

LIZA DARWIN

Music

Apr 3, 2015

In a borough overflowing with scuzzy guitars and fuzzed-out rock melodies, you could say that the last thing Brooklyn needs is another lo-fi band. But here’s the thing: The Britanys deserve a spot on your springtime playlist, mostly because their breezy tunes are just so damn good. For the past several years the trio (comprised of college pals Lucas Long, Steele Kratt, and Gabe Schulman) have been bopping around Bushwick, crafting their warm, easygoing sound. With their first official single “Want To Be” under their belt, they’re finally ready to drop the video. Shot on Super 8 film by the New York cinematography duo Wiissa — who have worked with everyone from Julian Casablancas to Karen O — the retro-inflected clip is everything we love about summer, wrapped up in a three-minute package. Just take it from Long, who told us about the video:

“We all grew up watching music videos on MTV. Even though there isn’t really an outlet like that anymore for videos, I know I still really appreciate a good video. It’s usually the first thing that I search for when looking up a band. [‘Want To Be’] being our first video, we wanted to make it very simple and personal, kind of like a day in the life: at home, in our neighborhood, packing up for a show. We used the music video for ‘Someday’ by The Strokes as well as the music video for ‘Time For Heroes’ by The Libertines as inspiration. Wiisa came over to our house for a weekend and we shot 4 rolls of super 8 film and that was that.”
Watch the premiere of “Want To Be” above, and check out more from The Britanys here.

 

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