WATCH THE AWESOME NEW VIDEO FOR ALICE’S “PROMISE”
Apr 18, 2016
Alice is a Brooklyn-bred electropop artist, whose ethereal melodies pair with direct and honest vocals to explore attachment and ownership in regards to love, friendship, and her own mental health. Alice has been working in LA, where she makes music with producer Cozy. In “Promise,” Alice sings her feelings of devotion to an unavailable love interest.
Director Hallie Cooper-Novack sets the scene at a surreal, Mid-century costume party, which floats enticingly in a black void. Alice makes her promises to a mysterious figure at the other end of the party. Driven by her desire to know more about him, she crawls across a long table, where she finds herself sorely disappointed by the object of her affection.