COACH SPRING 2018 CAMPAIGN
Dec 27, 2017
For Spring 2018, American heritage brand, Coach, found inspiration in the illustrations of iconic artist Keith Haring – an artist who has captured the city’s beating heart for decades, each of which find a seamless home on the latest works of Coach creative director Stuart Vevers.
The women’s collection mixes elements of the masculine and feminine and serves as a canvas for Haring’s work, in which sequin embellishments of the artist’s iconic interlocking human figures on tees and skirts. Leather bags are also embroidered with patchwork from Haring’s iconic prints, while the new Signature bag included a re-imagined Coach pattern, combined with bold metal hardware and rivets.
Much like the collection it captures, Coach’s Spring 2018 campaign is an ode to New York City (a place that has been of integral importance to the American heritage brand) in all its glitz and grit. Glitter and shine, nostalgic silhouettes, and a tribute to the works of artist Keith Haring.
The campaign was conceived of by Coach’s longtime collaborators including: photographer Steven Meisel, stylist Karl Templer, creative director Fabien Baron, with makeup by Pat McGrath, and hair by Guido Palau.