ERDEM X H&M COLLABORATION
Oct 16, 2017
Since Swedish fast-fashion retailer H&M announced its next designer collaboration would be with London-based label Erdem, back in July, we have been on the edge of our seats waiting for the next reveal and it’s finally here.
On Thursday, H&M released a lookbook, photographed by Michal Pudelka, that shows off the collection through surreal images full of beauty, delicacy and rich details with pieces ranging from a sleeveless ballgown, romantic lace, printastic dresses, to a chunky cable-knit jumper and a crisp white shirt.
H&M’s designer collaborations are always highly anticipated, having worked with the likes of Isabel Marant, Alexander Wang, Matthew Williamson, Marni, Karl Lagerfeld, Kenzo, Balmain and the latest Erdem collection doesn’t disappoint.
Click through the gallery to see some of our favs ahead of its launch on November 2. #ERDEMxHM