FKA TWIGS x CALVIN KLEIN JEANS
Mar 18, 2016
Music artist FKA Twigs has joined Calvin Klein Jeans in this season’s “I ____ in #mycalvins” ad campaign for the brands second wave of their spring campaign. The ads features a print campaign and video spotlighting musician + artist FKA Twigs and British dancer + choreographer Kaner Flex dancing freestyle in their Calvin’s.
The multi-talented FKA Twigs not only stars in but also directs a new video featuring her single, “Good to Love,” for Calvin Klein Jeans‘s spring 2016 campaign, and choreographed by Aaron Sillis. Although this awesome track was released with an accompanying video when it dropped back in February, the new CK Jeans video features an extended version of the song.
Twigs got her inspiration for the short film from the Calvin Klein Spring 2016 campaign slogan ”I … in #mycalvins” and the accompanying image advertising campaign – shot in London by fashion photographer David Sims – featureing Twigs and Kaner in Calvin Klein key denim styles from the Spring 2016 collection.
When I first started thinking of concepts for a Calvin Klein advert, it dawned on me that Calvin Klein is such an iconic brand and that I really wanted to combine artistically what I do with the striking imagery Calvin Klein has always maintained. I guess it’s kind of tongue-in-cheek, fun, sexy, but still with the emotional ignition and openness that I always aim to achieve when I direct. — FKA Twigs
The CK Jeans Spring 2016 collection is all about distressed + deconstructed – perfect for the upcoming music festival season. Shop it here.
- images courtesy of Calvin Klein