INTRODUCING: PROENZA SCHOULER WHITE LABEL

Proenza Schouler (Jack McCollough and Lazaro Hernandez) is launching a second, more casual line called Proenza Schouler White Label (PSWL), an extension of their ready-to-wear collection. Actress Chloë Sevigny models the new PWSL line, which includes accessible laid-back essentials like denim, sweatshirts, tees, and utilitarian outerwear.

“We are excited to finally have an entire range of easy, more casual things to offer alongside the more crafted and fashion-focused pieces that we have explored in the past and will continue to design,” the designers asserted. “With PSWL we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.”

PSWL will initially launch with a more limited distribution that will be delivered in two drops — the first on the brands site–November 6 and the second in January 2018 in Nordstrom, Lane Crawford, The Webster, and Farfetch. Prices for the new PSWL collection range from $195 to $1195.

Check out the PSWL new campaign staring Chloë Sevigny in our image gallery.