the anti-social network



Jun 1, 2015

We are counting down the days to summer – escaping with friends, long weekends at the beach, and more music festivals. So to get you ready for all that summertime fun, POPULAR has teamed up with BCBGeneration to bring you some serious style inspiration for warm weather cool.

The BCBGeneration Summer 2015 collection mixes a collage of cultures and textures together, for a new way to dress. Jewelry becomes the centerpiece with stacks of bracelets, ornate earrings and layered necklaces. Fringed neck scarves and printed head wraps are the new summer vibe cover-ups.

Check out the video lookbook with POPULAR ambassador Cailin Russo and scroll style gallery above where we highlighted some of our fave pieces. (Bonus: if you click the little “i” button at the bottom of each photo, you can shop items in the story or shop the videos here.)

BCBGeneration Summer Style with Cailin Russo – Episode 3

BCBGeneration Summer Style with Cailin Russo – Episode 2

BCBGeneration Summer Style with Cailin Russo – Episode 1

Show us your summertime style on Instagram @whatispopular tagged #voxpopular and you never know when we might post some reader-submitted pictures on the site.


  • Photographer: Ted Emmons @tedemmons
  • Videographer: Spencer Byam-Taylor @spencerbyamtaylor
  • Hair: Sal Salcedo @salsalhair
  • Make-up: Beatrice Sandoval @ze_b
  • Stylist: Kristina Zias @MissZias
  • Presented by: POPULAR and BCBGeneration