STYLE CRUSH: MCM
Jan 23, 2017
With the release of its Spring/Summer 2017 collection and campaign, MCM is embracing a remade, edgier aesthetic, and we’re obsessed.
The MCM Spring/Summer 2017 collection, titled “Punk Ethos,” has a distinct punk rock vibe that is loaded in luxury. The punk-infused collection is made modern with the use of vibrant colors balanced by softer shades that express a youthful modern rebelliousness.
Models Lina Hoss and Erik van Gils star in MCM’s Spring/Summer 2017 ‘Punk Ethos’ campaign, styled by Celestine Clooney and shot by the London-based photographer Mel Bles. Bles created a pretty rad ‘stay punk’ look by mixing both vintage film and digital to create visuals and a short film, driven by the attitude of the Punk Rock music scene from the 90’s.
Check of the accompanying short film below, set to the track “Connection” by English alternative rock girl band Elastica, and click through our gallery to shop some of our favorites pieces from the #MCMPunk collection.
- Images Courtesy: MCM Worldwide