THE BEYONCÉ FASHION LINE IS FINALLY HERE
Apr 1, 2016
Beyoncé is officially launching her own fashion line, called Ivy Park. The 200-piece active wear collection is a joint venture with British businessman Sir Philip Green, who owns the Topshop fashion chain.
Ivy Park taps into the current trend of “athleisure,” and is described as “a merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.”
The collection will feature a signature seaming system legging line, that comes in three different rises (low, mid, and high) for the most comfortable + flattering personalized fit, as well as T-shirts, crop-tops and jackets all designed with high-octane style made for a high-intensity workout.
The Ivy Park launch video “Where is your park”, narrated by Queen Bey herself, features images from the singer’s as she discusses the brand’s name as it pays homage to a park in her hometown Houston, that has inspired her – “When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength,” she said.
#IvyPark will be available at Topshop and select retailers worldwide beginning April 14.
- Hero + Feature Images @WeAreIvyPark via YouTube